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DialogWorks provides comprehensive services for email marketing
and other internet marketing programs.
Call or email us to discuss your specific
situation.
If you are a nonprofit then also see
our nonprofit services.
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Email Program Setup
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Email program setup, including communications
strategy, email marketing system selection, signup pages, creative
design, reusable html message templates, data cleaning & database
synchronization, reporting setup, and training & support.
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Email Program Audit
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Using our proprietary template DialogWorks audits all aspects of an existing email
program (communications plan, technology, data management, results,
operational processes, current and future requirements, etc.) and
makes clear and actionable recommendations.
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Advanced Email Marketing
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More advanced work includes personalized message content, advanced data
segmentation, A/B split testing, triggered messages based on recipient
behaviors, and automated sequences of messages.
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Email Creative Design
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Message design, including layout, fonts, colors, photographs and other images.
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Email Program Operation
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Ongoing operational assistance, including copywriting and editing,
HTML and text message setup, quality assurance testing, data imports,
and report generation.
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Email Deliverability
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DialogWorks can perform a full audit of email deliverability,
including content, list development & management, message content,
sender reputation, accreditation and authentication, ISP relations,
CAN-SPAM act compliance, and delivery parameters. The resulting
deliverability report provides clear and actionable steps for
optimizing message deliverability.
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Data Management
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Services include data source investigation & documentation, database
design, automated data sharing between multiple applications &
databases, data cleansing, and custom software
utilities for data processing.
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Technology Review and Configuration
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Review of a client's online marketing requirements and current
technology setup, including email marketing application, databases,
website platform, analytics & reporting tools, and web hosting
provider. DialogWorks provides objective recommendations and can also
help with the transition to new applications.
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Analysis and Reporting
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Utilization of website and marketing data for customer segment
identification, website and marketing campaign analysis, ROI and
customer life time value assessment, and advanced predictive analysis.
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Webpage Design and Development
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Web pages for email registration, campaign landing pages, marketing,
and public relations.
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Search Engine Optimization
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Review and optimize a website for better search engine placement.
This covers a site's coding, presentation, and structure.
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Online Surveys
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Survey design, programming, deployment, and results analysis, for
measuring customer and business issues like customer satisfaction,
product and service evaluation, and prospect needs.
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Blog, Forums, Social Networking
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Set up and training on blogging, customer discussion forums, and
business and social networking sites.
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Video for Promotion and Training
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Video development, for specific products, services, or events for
promotional and training purposes. Comprehensive services, from
planning to production to distribution.
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