It is a competitive landscape for nonprofits. Getting your message heard. Maintaining interest. Attracting and retaining donors.

At the same time, there is an increasing awareness among many people of the need to reach out and help effect positive change.

DialogWorks helps nonprofits with strategies and tactics for creating and maintaining strong connections to foundations, individual donors, volunteers, media outlets, and other constituents - and to others that may not currently be involved - in order to make progress on your organization's mission.

Online Stewardship		Underlying DialogWorks' work with nonprofits is the concept of stewardship. When the Gates Foundation makes a multi-million dollar donation you can believe they don't just receive a standard thank you letter in the mail (along with an envelope for making an additional donation.) While meeting all donors and other constituents is not realistic, internet technologies allow everyone to be treated more as if they were a major donor. Effective stewardship encompasses both general principles as well as specific tactics, including: • Constituent-centric messaging: communicate information that is specifically relevant to each constituent. Use channels and messaging frequency that is appropriate for each constituent. • Website content and navigation that is appropriate for general types of site visitors you receive. • Communicate your enthusiasm to your constituents. • Recognize gifts immediately and appropriately • On an ongoing basis, demonstrate the significance and impact of donations. • Allow constituents to provide ideas and feedback. • Involve constituents in your cause. Provide mechanisms that enable them to be evangelists for your mission.
Benefits		• Constituent education and satisfaction • Lower donor attrition. (On average, fewer than 35% of donors donate to an organization in the following year!) • Increased donor amounts • Increased participation in events • Increased publicity for your mission
DialogWorks' Services		All of the services described on our main services page apply to nonprofits. Services of particular relevance are: • Stewardship Audit and Plan: Review of your online presence with clear, actionable recommendations. • Secure online donations • Constituent surveys • Discussion forums, blogs • Promotion and audience development using social networking • Constituent mobilization, for direct actions and other events. • Audience analysis • Event publicity • Best practices, such as Year-End Fundraising for Nonprofits - A Dozen Website and Email Tips

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