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Why should you choose DialogWorks to help with your email marketing
program?
Focus Solely on Email Marketing
DialogWorks’ business is email marketing. Our job is to stay
on top of email trends, best practices, and the state-of-the-art.
This means that you don’t need to worry about all the details
associated with getting a program in place and the delivery of good,
effective email messages. Instead you can focus on your business
and core competencies.
Experience with many Clients and Programs
DialogWorks’ staff has over 40 years of collective experience
building and running email marketing programs, for over 50 organizations,
from retailers to business service providers to technology, financial,
and travel and entertainment companies. You can leverage this experience
in terms of what works – and doesn’t work – in
creating an effective email marketing program.
Email Marketing, not Software Development
There are many fine platforms available today for email delivery
and we are not in the business of developing yet another. We provide
value to you by focusing our full resources and efforts on email
program design, message content, layout, and graphics, analysis, and data
management rather than on software development.
Multiple Technology Options, to meet Your
Needs
We partner with a number of leading email marketing technology
providers and steer you in the right direction based on your specific
requirements. Also, because we have not developed a delivery platform
and our business model is not based on message delivery revenue,
DialogWorks does not require clients to move an existing email program
to a new technology platform.
Advertising, Marketing, Branding Experience
DialogWorks' experience in customer communications allows us to
develop email marketing programs that truly connect with your audience.
We take a customer-centric approach, creating effective email communications
by first understanding your customers' needs and perspectives.
Data Management
Building and managing a solid data foundation that supports email
marketing is a core competency and important focus of our work. In
fact, our work at integrating multiple data sources, handling legacy
data, setting up efficient data schemas, and validating and cleaning
data is, in most cases, invaluable to our clients beyond the benefits
to their email program.
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