|
|
 |
|
|
|
| DialogWorks provides a full range of email marketing services,
covering strategy and creative, technology and data, and operations
and analysis. These services are described below.
We engage with clients in whatever manner is best for them.
For some we provide ongoing services, for others we handle quick,
short-term projects. |
|
|
|
| Email Program Setup |
|
For those just beginning with email marketing we will get you off on
the right foot. Setup includes:
| |
| • |
Email marketing plan, covering program goals, audience,
message types, content, scheduling, measurement. |
| • |
Email marketing system selection and configuration. |
| • |
Email registration page on your website. |
| • |
Data validation and input into the email marketing system. |
|
|
| • |
Reusable HTML message templates for your newsletters,
promotions, and other messages. |
| • |
Processes and checklists so you can operate your program
efficiently. |
| • |
Best practices and CAN-SPAM Act compliance. |
|
|
|
| Advanced Programs |
|
We design and build advanced email marketing programs, including:
| |
| • |
Segmentation and communications strategy. |
| • |
Dynamic message content and reporting. |
| • |
Message deliveries triggered by customer behaviors. |
| • |
Data, delivery, and user interface integration with proprietary
client applications. |
| • |
Design and configuration of email programs for businesses
with multiple subsidiaries. |
|
|
|
| Program Review |
|
Using our proprietary template we assess your current program and make
clear and actionable recommendations for getting better results. This comprehensive
review covers all elements of your email program, from strategy and creative
to operational processes and results. |
|
| Email System Assessment |
|
We document your requirements and experiences and match them to our
list of over 200 email marketing system features. We've worked with numerous
email tools, which have a range of capabilities at all price points, and
provide objective advice. |
|
| Data Management |
|
Data is the foundation for successful email marketing and we provide
expertise in:
| |
| • |
Investigating and documenting data sources. |
| • |
Marketing database design and setup. |
| • |
Automated data synchronization between your database and
the email marketing system. |
|
|
| • |
Identifying and fixing invalid data. |
| • |
Data handling processes, checklists. |
| • |
Custom software utilities for ongoing data processing. |
|
|
|
| Reporting and Analysis |
|
DialogWorks provides custom reporting and analysis, including:
| |
| • |
Subscriber Analysis: descriptive analysis of subscriber
base, identification of segments of subscribers with common
characteristics. |
| • |
Bounce Analysis: bounce history, by domain, by message,
and by email address. |
| • |
Recipient Behavior Analysis: analysis of recipient behaviors:
message opens, click-throughs, referrals, unsubscribes, and
conversions (e.g., purchase, download, page visit, survey
completed.) |
| • |
Opt-in/Opt-out Comparison. Compare the behaviors, such
as purchases, between customers and prospects that receive
your email message to those that have opted out. |
| • |
ROI Analysis: analysis of the return on investment that
is realized from email campaigns and the program as a whole. |
| • |
Advanced Analysis: Recency-Frequency-Monetary analysis
(RFM), Predictive modeling. |
|
|
|
| Program Operation |
|
Some clients use DialogWorks for partially or fully operating their
email program. This can include all or some of:
| |
| • |
Copy writing or editing. |
| • |
Message setup and quality assurance testing. |
|
|
|
| Deliverability Assessment |
|
Review your program and organizational practices with respect to data
collection, privacy, and deliverability and provide specific recommendations
for improving your email deliverability |
|
| Other |
|
| |
| • |
Training seminars can be arranged to cover Email Marketing
Basics, Advanced Email Marketing, and Best Practices. Jim Kelly
has taught at UC Santa Cruz, San Jose State University on email
marketing and e-metrics. |
| • |
Customer Acquisition. We provide assistance with search
engine marketing and email list rental. |
| • |
Surveys. We help design and implement online surveys, for
example, to measure customer satisfaction or get feedback on
product ideas. In fact, one of DialogWorks’ clients is Zoomerang,
the leading provider of online survey technology. |
|
|
Back to top
|
|
|
