DialogWorks does not do spam (also referred to as UCE – Unsolicited Commercial Email.) We help organizations with opt-in email marketing programs (“permission-based”), where people explicitly sign up for the messages.

DialogWorks partners with our clients to educate them about spam and put in place best practices that set them apart from spammers. These include:

• Developing email registration pages that follow DialogWorks’ email marketing best practices. This includes allowing subscribers to set their preferences and to view and modify these preferences over time. We believe in putting the customer in control.
• Delivering email content that is relevant and useful to each recipient.
• Providing a straightforward unsubscribe mechanism in all email messages.
• Developing mechanisms and processes for handling inbound email responses so that any complaints are addressed expediently.
• Monitoring email deliverability with the major ISPs. We proactively develop the appropriate relationships between our clients and ISPs so that ISP staff understands our anti-spam perspectives and how they are manifest in all aspects of an email program.
• Educating our clients about trends and initiatives regarding spam, including anti-spam products, industry organizations, ISP initiatives, and legislation.

Spam is an issue for all internet users and especially so for email marketers. However if done right – permission-based programs that provide relevant and timely information – your email can cut through the proliferation of spam and strengthen relationships with your customers and prospects.